Graphic Design

Colour Theory

“I found that i could say things with colour and shapes that i couldn't say any other way….things i had no words for.”

Colour is light.

Colour spectrum= Rainbow.

colour properties

• cold
• warm
• bright
• dark
• saturated
• unsaturated

• ROYGBIV= Red,Orange, Yellow, Green, Blue, Indigo=(Purple), Violet.

• Mantis shrimp can see more colours than a human can.

• Red, Yellow, Blue= Pigment for all colours can be made.

• Red, Green, Blue= Colours for computers to make all colours.

• CMYK= Cyan, Magenta, Yellow, Black.

• Grayscale= Black and White.

• Monochrome= Tints, Shades and Tones of a Single Hue.

• Web Safe RGB = Hexadecimal Compatible

Color Harmony

Complementary Colours= Is where colours on the colour wheel are opposite each other.

ANALOGOUS= Neighbor colour either side one colour.

SPLIT COMPLEMENTARY= two colour and the one on the opposite side in the middle of the two.

TRIAD= Triangle points are colours that go well .

TETRADIC= The four points are the colors that go well together.

QUADRILATERAL= The four points the the square has are the colour that is good together.

Colour Palettes= Different color can invoke Mood, Location and Emotion .

Colour Associations

Why colour matters  73% of products are brought in store because of how the colour makes people feel.

colour affects appetite

blue is a rare occurrence in nature.

colours affect mind

pink is a tranquilizing colour that drains your energy.

primary colours become secondary colours when mixed which then become tertiary when mixed.

color wheel

color palette for picture