Notes on Helvetica

• Where does Helvetica originate from? What country?

-Switzerland

• What does the original name mean? What is it's translation in English?

-Neue Haas Grotesk this translates in english to mean: the swiss type face

• What year was Helvetica created?

-It was created in 1957 and had its name changed in 1960.

• What is the design style that Helvetica brought to popularity worldwide?

-It give socialism and it is available everywhere and to everyone it is also in everyday lives even without people noticing.

• List the names of 3 different design styles or design movements that are discussed in the film.

-Georgia

-Auria

-Akzidenz-Grotesk

• Write about some of the insight about design you have taken away from the film. You can provide quotes if you like.

-The people are affected by the typeface as actors are in a film role. It affects how we feel our emotions and what we think of the design we judge by first look so this is why it is important.

• Different designers in the film.

Rick Poynor

Rick Poynor is a British writer on design, graphic design, typography, and visual culture. He began as a general visual arts journalist, working on Blueprint magazine in London.

-http://en.wikipedia.org/wiki/Rick_Poynor

Harry Carter

Typographer

Harry Carter was an English typographer and writer. He was a well-known historian of type. He was the father of typographer Matthew Carter

-http://en.wikipedia.org/wiki/Harry_Carter_(typographer)

Matthew Carter

Film actor

Matthew Carter is a type designer and the son of the English typographer Harry Carter. He lives in Cambridge, Massachusetts, United States. He designed the early 1.0 web fonts Verdana and Georgia.

-http://en.wikipedia.org/wiki/Matthew_Carter

Wim Crouwel

Graphic Designer

Willem Hendrik Crouwel is a Dutch graphic designer and typographer. Between 1947 and 1949, he studied Fine Arts at Academie Minerva in Groningen, The Netherlands.

-http://en.wikipedia.org/wiki/Wim_Crouwel

• Example of helvetica in everyday life.